Let me be clear: Keeping the only PGA Tour event in South Carolina here on Hilton Head Island is a very important matter. There are three main benefits to our community that come from hosting the event.

The first and possibly the most important is the exposure our brand gets all year, and especially during the event itself that helps us maintain a high profile as a desirable golf destination. The second is that the week of the event is always a big boost for tourist-related businesses. The third benefit is that the Heritage Foundation is able to award scholarships and provide considerable amounts of money every year to local nonprofit organizations.

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“Hilton Head is a brand and every brand’s value is either rising or falling.”

The founding fathers of Hilton Head Island, including Charles Fraser, have left us with not only a heritage, but also a mission to fulfll. Hilton Head was conceived as a high-quality resort destination where nature and civilization would co-exist in harmony.

What sets us apart as a planned community is our limited space due to our natural geographic boundaries, and the fact that we are one of the largest barrier islands on the East Coast. Limited space means there are only a pre-planned number of dwellings that can ever be built in our town. Being a barrier island means our natural surroundings provide a special allure.

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